A blue ocean strategy is based on creating demand that is not currently in existence, rather than fighting over it with other companies you must keep in mind that there is a deeper potential of the marketplace that hasn’t been explored yet. The basic principle of blue ocean strategy is to map out, in addition to the (already) known markets (‘red oceans’), the ‘blue oceans these blue oceans document new markets and new opportunities. The blue ocean strategy approach to strategy is based on six principles that cater for the major risks of a new market creation project: search risk, planning risk, scale risk, business model risk, organizational risk and management risk. Part one: blue ocean strategy 1creating blue oceans 3 2 analytical tools and frameworks 23 part two: formulating blue ocean strategy 3reconstruct market boundaries 47 4focus on the big picture, not the numbers 81 5reach beyond existing demand 101 6 get the strategic sequence right 117.
Blue ocean strategy was developed by w chan kim and renée mauborgne  in their seminal business strategy book, the authors divide the marketplace into “blue oceans” and “red oceans” red oceans are all the industries in existence today that serve the known market space. A strategy canvas is the most fundamental tool used in the blue ocean strategy framework it is designed to give you an immediate snapshot of how your business/product/service stacks up against the competition. The blue ocean approach is based upon the concept of value innovation which was also introduced by the authors of the blue ocean strategy, kim and mauborgene the concept seems to go against all.
Blue ocean strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005 the text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth. 2) understanding the blue ocean strategy, 3) how to apply the blue ocean strategy to your business, and 4) examples what is the blue ocean strategy the term blue ocean was coined by two professors wchan kim and renee mauborgne in their book titled “ blue ocean strategy : how to create uncontested market space and the make competition. The blue ocean strategy can be extremely rewarding, but can also be the most work intensive the blue ocean strategy works to create an untapped marketplace outside of the traditional market boundaries rather than finding ways to compete with com. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. Blue ocean strategy is a new way of thinking, a new strategic mind-set, a bold new path to winning the future it’s grounded in analysis and energizes everyone.
Blue ocean strategy provides a clear four-step process to create your to-be blue ocean strategy it maximises opportunity while minimising risk the blue ocean idea index allows you to test the commercial viability of your ideas and shows you how to refine your ideas to maximise your upside while minimising downside risk. Pursuing a blue ocean strategy can be a great choice for many companies, but it is not without risks or challenges it’s also not easy otherwise, every company would pursue a blue ocean. Insead blue ocean strategy offers a new perspective on strategy formulation and execution delivered by world-class faculty, this programme will teach you how to apply the theory created by insead professors w chan kim and renée mauborgne. For that there is nothing better than something called the ‘blue ocean strategy’ red oceans, blue oceans, and your blog there are two types of oceans in this world, according to authors w chan kim and renee mauborgne, the writers of the 2005 book blue ocean strategy.
Blue ocean is a slang term for the uncontested market space for an unknown industry or innovation coined by professors w chan kim and renee mauborgne in their book blue ocean strategy: how to. ∗blue ocean strategy is a: ∗value innovation strategy – competes in an uncontested market space ∗“combination strategy ”: pursue differentiation while controlling costs. A blue ocean strategy posits that when a customer changes the purpose of purchasing, a new market is created for example, and individual may purchase cloths of a vehicle for its functional purpose if that individual changes purchasing habits based upon aesthetics or fashion, there is a new customer market.
Ocean strategy blue ocean strategy the blue ocean strategy is a book based on two types of business marketing strategies ly the blue ocean strategy and the red ocean strategy (kim & mauborgne, 2013) the idea behind the book is the advantages of the blue ocean strategy over the red ocean strategy. Blue ocean strategy was developed by w chan kim and renée mauborgne of the insead (the european institute of business administration) and first set out in their 2005 book “blue ocean strategy: how to create uncontested market space and make the competition irrelevant.
Blue ocean strategy says there’s a different way it’s all about defining and tapping into new markets rather than jumping into existing markets that are oversaturated blue ocean strategy is an approach to business that doesn’t concern itself with the competition. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theorythis templates provides iconography and diagrams to work with the blue ocean strategy tools each tool has a slide for the description and application within the strategy analysis. Blue ocean strategy is an innovation strategy framework developed by w chan kim and renée mauborgne in 2005 at its core, blue ocean strategy is an approach to innovation which favours creating new market space over competing in existing markets.